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Sport Team Brand Identity
Category: Sports & Recreation | Type: Case Study | Style: APA | Level: Master | Pages: 11
Like individual people, organizations such as professional sports teams can also develop a specific identity, characterized by those elements that define who and what the organization stands for, what its values are and how it wishes to be perceived by the rest of the world. Team identity for many long-established teams is characterized by a particular social identity that has grown up among the group of people who follow them, the fans. One definition of team identification states it is the degree to which a fan defines him/herself by the same attributes that defines the sports team (Mahony, 1995: 12).
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