Sport Team Brand Identity
Category: Sports & Recreation | Type: Case Study | Style: APA | Level: Master | Pages: 11
Like individual people, organizations such as professional sports teams can also develop a specific identity, characterized by those elements that define who and what the organization stands for, what its values are and how it wishes to be perceived by the rest of the world. Team identity for many long-established teams is characterized by a particular social identity that has grown up among the group of people who follow them, the fans. One definition of team identification states it is the degree to which a fan defines him/herself by the same attributes that defines the sports team (Mahony, 1995: 12).
... Arena, may be used to coordinate the receipt of orders from the customers, develop a network of warehouses, pick carriers and set up an invoicing system. This involves shipping and handling costs, which is borne through collaboration with sponsors. The two most important sponsors, for CCA immediate needs are: Tim Hortons, and Sports Canada. The latter is a branch of the Canadian Identity Sector, and its core mission is to support the achievement of high performance excellence and the development of the Canadian Sport system, to strengthen the unique contribution that sport makes to Canada's culture ... View details
... also required to maintain financial accuracy 5) Website creates image creation and image enhancement tasks The economic model of a Brand website is similar to mass media advertising. While the Internet is still a developing medium, the basic principles of brand marketing remain. Because of the unique measurement abilities of the Internet brands can measure the success or failure of their websites. The goal of the branding site is to use the opportunity to strengthen the brand identity, to build upon the intangible emotional connection in the mind of the loyal consumer. Pepsi's URL site"Pepsi.com" an excellent example of a branding website-the use of colors, logos and complete look and feel ... View details